What is, in most cases, an example of a high involvement consumer purchase?

1. Disposal diapers
2. School Supplies
3. Furniture
4. Halloween Candy
5. All of the above

What types of competitors are those that compete in the same product class, but their products have different features, benefits, and prices?

1.Substitution, Buyers, Suppliers, Potential New Entrants, Competitive Rivalry

2.Substitution, Buyers, Geopolitical Environment, Potential New Entrants, Marketshare

3.Buyers, Suppliers, Potential New Entrants, Geopolitical Environment, Economic Growth

4.Potential New Entrants, Buyers, Sellers, Competitive Rivalry, Geopolitical Forces

5.None of the above choices encompass all five strategic forces.

How has technology impacted marketing?

1.It has made the ability to pay for products more seamless for customers.

2.It has magnified all 4 Ps.

3.It generally allows for a more efficient customer experience.

4.All of the above

5.Technology has not impacted marketing.

What is characteristic of a differentiated targeting strategy?

1.Targeting a single segment using one marketing mix

2.A single marketing mix directed at the entire market

3.Homogeneous market

4.Targeting two or more segments with separate marketing mixes for each

5.All of the above

What is an example of substitution?

1. Hyundai v. Mercedes
2. iPhone v. Digital cameras
3. Groupon v. Living Social
4. Powerade v. Gatorade
5. All of the above are substitutes