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What is integrated marketing communications (IMC)? What is the importance of IMC in the todays challenging marketing environment for organizations to be effective in communicating
What is integrated marketing communications (IMC)? What is the importance of IMC in the todays challenging marketing environment for organizations to be effective in communicating value to customers? Utilize appropriate examples (a company of your choice and their respective IMC approach) to support your discussion
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THE Classroom Management Book
Authors: Harry K. Wong, Rosemary T. Wong, Sarah F. Jondahl, Oretha F. Ferguson
1st Edition
9780976423331
