Question
What is it about the initial strategic analysis process that helps a firm identify a business opportunity? How might the external environment affect Kickstarters entrepreneurial
What is it about the initial strategic analysis process that helps a firm identify a business opportunity? How might the external environment affect Kickstarter’s entrepreneurial strategy? What are the strategic leadership challenges when the industry is still under development?
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Strategic Management Text and Cases
Authors: Gregory Dess, Tom Lumpkin, Alan Eisner, Gerry McNamara
7th edition
978-0077862527, 007786252X, 978-1259196553
