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What is it called when you have information that is secret, has commercial value, and has been protected by its owner? In 1999 Congress passed

What is it called when you have information that is secret, has commercial value, and has been protected by its owner?

In 1999 Congress passed an Act in response to a growing number of complaints from owners of famous trademarks who found their trademark names being appropriated by web entrepreneurs - what is it called?

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