What is levis strauss competitor positioning using Gartners magic quadrant?

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How does a Gartner Magic Quadrant work?

A Magic Quadrant provides a graphical competitive positioning of four types of technology providers, in markets where growth is high and provider differentiation is distinct:

• Leaders execute well against their current vision and are well positioned for tomorrow.
• Visionaries understand where the market is going or have a vision for changing market rules, but do not yet execute well.
• Niche Players focus successfully on a small segment, or are unfocused and do not out-innovate or outperform others.
• Challengers execute well today or may dominate a large segment, but do not demonstrate an understanding of market direction.