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What is Macy's SWOT? SWOT Matrix and Analysis (comes from researching the firm, industry, and competitors). It is important to know the difference between causes

What is Macy's SWOT? SWOT Matrix and Analysis (comes from researching the firm, industry, and
competitors). It is important to know the difference between causes and effects in the
SWOT analysis. Causes are important, not effects. Focus on internal and external
analysis when completing this matrix. This matrix should be based on research and
contain quantifiable metrics. There should be 8-10 items in each quadrant, with
research support for each item.  

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Strengths 1 Strong brand recognition Macys is a wellestablished brand with a long history in the retail industry which helps attract customers 2 Extensive product offerings Macys offers a wide range o... blur-text-image

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