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What is Magellan Boatworks selling? Describe the purchaser's decision-making process for Magellan's yachts. What, if anything, should Magellan change about its marketing program? Why do

What is Magellan Boatworks selling?

Describe the purchaser's decision-making process for Magellan's yachts.

What, if anything, should Magellan change about its marketing program?

Why do some of Magellan's salespeople do so well? Can successful selling be taught?

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