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What is market research, and why is it considered a fundamental component of marketing and business decision-making?
What is market research, and why is it considered a fundamental component of marketing and business decision-making?
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Market research is the process of gathering and analyzing information about a market its consumers competitors and other relevant factors It involves collecting and interpreting data to gain insights ...
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
