What is Marketing, and why has it been called the driving force of all business? According to our discussion in class, current research shows that the needs of employees are: Interesting work. Appreciation and recognition. Involvement. ALL OF THE ABOVE. NONE OF THE ABOVE. Please explain 5 reasons why businesses can fail: What is Marketing, and why has it been called the driving force of all business? According to our discussion in class, current research shows that the needs of employees are: Interesting work. Appreciation and recognition. Involvement. ALL OF THE ABOVE. NONE OF THE ABOVE. Please explain 5 reasons why businesses can fail