What is marketing management? What is role and scope of marketing management?

Q. 6. Differentiate between selling and marketing

Questionon 26(2.5 points)

The textbook posits that there are at least four undertakings fundamental to leadership in health care for achieving high levels of patient satisfaction. Which of the following is NOT one of them?

Question 26 options:

Reframe trends as opportunities rather than barriers.

Require adherence to achieving patient satisfaction objectives.

Strengthen systems of monitoring patient satisfaction.

Institute or strengthen communication training at all levels.

Question 27(2.5 points)

Physicians should pay close attention to personal attitudes, possible biases, and stereotyping and their effects on interpersonal communication and the patient's:

Question 27 options:

overall satisfaction.

condition immediately following the procedure.

perceptions of fairness and equity.

cooperation.

Question 28(2.5 points)

Patient registration can occur quite literally in the blink of an eye through the use of:

Question 28 options:

sensors.

biometric cameras.

patient records management.

online registration tools.

Question 29(2.5 points)

The largest increase in the number of international medical graduates has occurred in:

Question 29 options:

pediatrics.

elder care.

oncology.

internal medicine.

Question 30(2.5 points)

Which of the following is NOT a benefit of larger, multiple-provider medical practices?

Question 30 options:

Collective expertise contributes to a more informed and expansive knowledge base

Broader range of services, including preventive and wellness care

Increased capacity for capital investment

Higher payments from private health plans

Question 31(2.5 points)

Most patients' perceptions of their medical care depends on:

Question 31 options:

how well the medical treatment or procedure went.

their doctor's qualifications.

quality of communication with their doctors.

information about medical directives.

Question 32(2.5 points)

Considerable advancement has been made by healthcare organizations in recent decades to all of the following related to patient satisfaction EXCEPT:

Question 32 options:

monitor.

measure.

analyze.

strengthen.

Question 33(2.5 points)

_________ is a data-driven, empirical process through which evidence is accumulated in order to assess the precise nature of the patient's condition following care.

Question 33 options:

EBP

EBM

EMR

TLC

Question 34(2.5 points)

The trends that could impair progress to patient satisfaction cut across a full range of healthcare system sectors. Which of the following is NOT one of them?

Question 34 options:

Training and preparation phases

Entry points for providers

Readmissions

Caregiving venues

Question 35(2.5 points)

Trends in health care include all of the following EXCEPT:

Question 35 options:

systematization of practices.

shrinking percentage of solo practices.

increasing percentage of international medical graduates.

growing emphasis on outcomes measures.

Question 36(2.5 points)

While ________have immense capabilities for improving patient care, they could also interfere with the formation and maintenance of effective relationships between providers and patients.

Question 36 options:

non-medical staff

physician assistants

IMGs

technological developments

Question 37(2.5 points)

The process of communicating across distances for health-related purposes is called:

Question 37 options:

synergistic communication.

cooperative medicine.

telemedicine.

medassist.

Question 38(2.5 points)

In the past 20 years or so, a broadening of healthcare leadership roles has occurred, most particularly related to:

Question 38 options:

management of relationships.

the mechanics of tasks.

work processes.

procedures.

Question 39(2.5 points)

Healthcare leaders need to be aware of possible systemic barriers to effective communication and develop means to overcome them. These obstacles include all of the following EXCEPT:

Question 39 options:

shrinking number of solo practices.

increasing number of primary care physicians.

aging population.

greater emphasis on outcomes measures.

Question 40(2.5 points)

Possible systemic barriers to effective communication include all of the following EXCEPT a/an:

Question 40 options:

shortage of primary care physicians.

aging population.

decreasing amount of financial funding.

increasing reliance on technology.

(iii) What is MIS?

(iv) Why is scanning of environment a crucial task?

(v) What is Marketing Audit?

(vi) What are the types of communication system?

(vii) What do you understand Channel of distribution?

(viii) Define Market research?

(ix) How marketing is a "Pull approach" explains.

(x) What is Demographic environment?

: Answer all the questions.

Q. 2. Explain the various types of promotion techniques used in marketing.

Q. 3. Explain the role challenges of using internet in marketing.

Q. 4. Explain various philosophies of marketing.

Q. 5. What is marketing management? What is role and scope of marketing management?

Q. 6. Differentiate between selling and marketing