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What is McDonald s Strategy? How has it changed? Please explain what strategy you think McDonald's is following: differentiation, cost leadership, or integration, and why?

What is McDonalds Strategy? How has it changed?
Please explain what strategy you think McDonald's is following: differentiation, cost leadership, or integration, and why?
Do you believe that the competitive strategy at McDonalds is the same as it was 60 years ago?
Strategy is also about deciding what not to do. What tradeoffs should McDonalds be making and what should they not do going forward? What strategy do you think they should follow going forward and why?

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