Question
What is meant by the concept of diffusion of innovation, and could you provide a comprehensive exploration of its mechanisms, theories, and implications, including the
"What is meant by the concept of diffusion of innovation, and could you provide a comprehensive exploration of its mechanisms, theories, and implications, including the factors influencing the rate and pattern of innovation adoption across diverse populations or markets?"
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ANSWER The concept of diffusion of innovation refers to the process by which new ideas products or practices spread and are adopted within a social system It explores how innovations are communicated ...
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Strategic Management Text and Cases
Authors: Gregory Dess, Tom Lumpkin, Alan Eisner, Gerry McNamara
7th edition
978-0077862527, 007786252X, 978-1259196553
