What is meant by the term "consumer attitudes"? Why do you think attitudes play such an important role in consumer behavior? Does your attitude affect the items you buy?

Q2. How can marketers attempt to change beliefs or evaluations directly? How effective do you think these attempts can be? Have you ever had a marketer change your attitude about a product?

Q3. Do you shop on social networking sites? If yes, how often do you shop online? Why do you shop online? Do you receive any extra benefits as compared to shopping in stores? Why would any shop via a social networking site?

Q4. How has Facebook and Twitter affected consumer behavior? How has it affected your behavior as a consumer?