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What is meant by trade-oriented sales promotion? Discuss the various types of trade promotions and the reasons marketers use them?
What is meant by trade-oriented sales promotion? Discuss the various types of trade promotions and the reasons marketers use them?
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Tradeoriented sales promotions are promotions aimed at intermediates in the marketing channel such as wholesalers retailers or distributors Some of th...Get Instant Access to Expert-Tailored Solutions
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Advertising and Promotion An Integrated Marketing Communications Perspective
Authors: George Belch, Michael Belch
10th Edition
78028973, 978-0078028977
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