What is missing from the following product concept?

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VitaSuns

Do you hate slathering greasy, chemical$-$filled sunscreen on your skin every few hours in the summer? Wish you could just take a pill and forget about sunscreen for the rest of the day? Look no further!

Introducing VitaSuns tablets, the most efficient solution for sensitive skin in the summer sun. That$$s because VitaSuns tablets are specially formulated for long$-$lasting sun protection so that you don$$t have to apply sunscreen at all! VitaSuns is made with all$-$natural ingredients and is safe for those with allergies and sensitive skin.

A compelling reason why

A solution to a real problem

A target audience

A tagline