What is motivation? One of the best-known theories of motivation [which is not really a theory about motivation, but has implications to motivation, and other things....] is Douglas Macgregor's Theory X and Theory Y: Theory X managers Theory Y managers In practice, most managers... Why are different people ... Abraham Maslow believes people have ________ levels of needs which are: Level 1 - Level 2 - Level 3 - Level 4 - Level 5 - "a desire for something more" ... People are motivated by those needs not yet Frederick Herzberg looked at the relationship between Hygiene factors are things like ... However, to be truly motivated, people need the other set of factors which are... David McClelland defined 3 needs that people have to different degrees, and these can be "learned" - they are the needs for: Most effective managers have ... Engineers have ... Sales people Different jobs have different ... The key is to match BF Skinner was interested in ways behaviour is learned as a result of its ... Human behaviour that is reinforced is likely to be To influence behaviour