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What is NOT true about the importance of price? It delivers symbolic value to customers. It is a key component of profit. It is the
What is NOT true about the importance of price? It delivers symbolic value to customers. It is a key component of profit. It is the most readily changeable characteristic of an offering. It relates di
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Strategic Management A Competitive Advantage Approach, Concepts
Authors: Fred R. David
14th edition
132664232, 978-8120348851, 8120348850, 978-0132666213, 132666219, Google, 978-0132664233
