1. What is Oatly's business-level (or competitive) strategy in the US plant-based milk industry and what are its key sources of advantage?

1. Does Oatly have any weaknesses? If so, please identify them and discuss how they might impact Oatly's current situation and/or prospects for future growth in the US plant-based milk industry.

PART II. Assessing the Competitive Environment in US

1. Assess the macro environment in US. What factors (or trends) influence the demand for Oatly's or similar competitor offerings in the US market? Identity at least 3 factors. Please also provide some rationale on why each of these trends is important to understanding Oatly's competitive environment.

PART III. Strategic Issues and Recommendations in US

1. Based on your prior analysis, identify 2 key issues (internal and/or external) that the firm needs to address in US within the next 2-4 years.
2. Choose one of the issues you have identified, develop and discuss specific and actionable recommendations that are consistent with your prior analysis and will help the company to address the issue.