What is on average each point of unit share worth to Altius $($be able to explain your calculations in class$)?$ Total Retail Sales: $$\_\_\_\_\_\_\_\_\_\_\_$

$1.$ Altius

$2.$ Primiera

$3.$ Bantam

Market share, retail dollar sales $(\%)$

Retail sales $($$M$)$

Retailer gross margin $(\%)$

Manufacturer sales $($$M$)$

Manufacturer gross margin $(\%)$

Gross profit $($$M$)$

Market share, unit sales $(\%)$

Value of market share point, unit sales $($$M$).$

Average retail price per dozen balls:

Altius: Premium: $$48,$ Mid$-$Range:$$39$

Retailer gross margin: $15\%$

Manufacture gross margin: $70\%$

Primiera: Premium: $$44,$ Mid$-$Range:$$35,$ Value: $$27,$ Economy: $$18$

Retailer gross margin: $20\%$

Manufacture gross margin: $55-60\%$

Banatam: Premium: $$45,$ Mid$-$Range:$$36,$ Value: $$27,$ Economy: $$21$

Retailer gross margin: $20\%$

Manufacture gross margin: $55-60\%$

U$.$S retail unit sales

Altius: $2008=38\%2010=36\mathrm{.}7\%,$ and $2012=35\mathrm{.}1\%$

Primiera: $2008=14\mathrm{.}2\%,2010=16\mathrm{.}3\%$ and $2012=17\mathrm{.}1\%$

Bantam: $2008=16\mathrm{.}3\%,2010=15\mathrm{.}7\%,$ and $2012=8\mathrm{.}3\%$

U$.$S retail dollar sales

Altius: $2008=58\mathrm{.}7\%2010=56\mathrm{.}8\%,$ and $2012=55\mathrm{.}2\%$

Primiera: $2008=12\mathrm{.}5\%,2010=13\mathrm{.}2\%$ and $2012=15\mathrm{.}0\%$

Bantam: $2008=19\mathrm{.}3\%,2010=18\mathrm{.}5\%,$ and $2012=17\mathrm{.}3\%$