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What is one big data and analytics issue your company faces? How are Marten's customersusing data? Should that influence Marten's decision? What costs Marten and
- What is one big data and analytics issue your company faces?
- How are Marten's customersusing data? Should that influence Marten's decision?
- What costs Marten and its drivers the most money and time? Can big data help?
- What has changed in the trucking industry that makes all kinds of data available? What new data is available now?
- What is the key issue in this case? Why?
- What should the protagonist do in this case? Why?
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Study Guide And Working Papers For Advanced Accounting
Authors: Joe Ben Hoyle, Thomas F. Schaefer, Timothy S. Doupnik, Sharon O'reilly
10th Edition
0077268040, 9780077268046
