What is one concept, idea, or belief about advertising and integrated marketing communication you learned this semester that has changed or challenged your thinking and perception of advertising and IMC? Why is this learning important to you? (4 points)

Write a minimum of eight complete sentences using correct grammar, spelling, and punctuation.

How should advertising and IMC effectiveness be measured? Why? (3 points) Write a minimum of eight complete sentences using correct grammar, spelling,

What are the impact and affect - both good and bad - of advertising and IMC on society? Why does this matter to you? (3 points)

Write a minimum of eight sentences