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What is one example of an industry factor that might lead you to conclude that the threat of new entrants in that industry is high?
What is one example of an industry factor that might lead you to conclude that the threat of new entrants in that industry is high?
a
Relatively low levels of borrowing in companies throughout the industry
b
The entry of a wellfunded and innovative newcomer to the industry
c
A sudden and significant increase in the price of a critical input
d
The failure of a major competitor in the market
e
Competing brands with long histories of strong brand identities
f
A large and unsustainable level of borrowing by the company
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