What is PepsiCos corporate strategy? Briefly identify the business strategies that PepsiCo is using in each of its consumer business segments in 2018.2. What is your assessment of the long-term attractiveness of the industries represented in PepsiCos business portfolio?3. What is your assessment of the competitive strength of PepsiCos different business units?4. What does a 9-cell industry attractiveness/business strength matrix displaying PepsiCos business units look like?5. Does PepsiCos portfolio exhibit good strategic fit? What value-chain match-ups do you see? What opportunities for skills transfer, cost sharing, or brand sharing do you see?6. Does PepsiCos portfolio exhibit good resource fit? What are the cash flow characteristics of each of PepsiCos six segments? Which businesses are the strongest contributors to PepsiCos free cash flows?7. Based on the preceding analysis, what is your overall evaluation of PepsiCos business portfolio in 2018? Does the portfolio provide the companys shareholders with an opportunity for above-average market returns?