What is PepsiCo's value creation process? Or what is PepsiCo doing to create value for its customers, employees, stakeholders?

A value enhancing project idea must fit PepsiCo's strategy and increase wealth for its stakeholders. These ideas should play off an existing strength of PepsiCo (such as brand building), counteract a weakness of PepsiCo, take advantage of an opportunity in the market, and ameliorate a potential threat in the market.