What is price? Discuss at least three ways that firms can determine price. How are value-based and cost-based pricing different? How would both types of
What is price? Discuss at least three ways that firms can determine price.
How are value-based and cost-based pricing different? How would both types of pricing be combined to determine an appropriate price?
Other than lowering price across the board (i.e. EDLP), what other pricing considerations might affect consumer demand for a product?
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Authors: Mike E. Miles, Laurence M. Netherton, Adrienne Schmitz
5th Edition
0874203430, 978-0874203431
