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WHAT IS PRICE? DISCUSS FACTORS MARKETERS MUST CONSIDER WHEN SETTING PRICE. Add details.
WHAT IS PRICE? DISCUSS FACTORS MARKETERS MUST CONSIDER WHEN SETTING PRICE. Add details.
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Price refers to the amount of money or other resources that a buyer is willing to pay in exchange for a product or service It is one of the key components of the marketing mix and plays a crucial role ...
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
13th Edition
0136079415, 978-0136079415
