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What is price image? O The clarify of a store's pricing structure O The physical visibility of pricing in the store environment O The


  

What is price image? O The clarify of a store's pricing structure O The physical visibility of pricing in the store environment O The degree of "hidden" add-ons to prices O The overall perception that consumers have about the level of prices at a given retailer O The pricing component expressed in the retailer's positioning statement

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