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What is price image? O The clarify of a store's pricing structure O The physical visibility of pricing in the store environment O The
What is price image? O The clarify of a store's pricing structure O The physical visibility of pricing in the store environment O The degree of "hidden" add-ons to prices O The overall perception that consumers have about the level of prices at a given retailer O The pricing component expressed in the retailer's positioning statement
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Price image refers to the overall perception that consu...
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Auditing and Assurance Services
Authors: Timothy Louwers, Robert Ramsay, David Sinason, Jerry Straws
6th edition
978-1259197109, 77632281, 77862341, 1259197107, 9780077632281, 978-0077862343
