What is Procter \& Gamble's approach to managing its brand portfolio? A branded-house strategy A sub-brand strategy A house-of-brands strategy Question 13 (2 points) According to the case presented in the lecture, what was the biggest problem with the United CEO's response to the negative press in 2017? The response wasn't swift enough. The response lacked empathy for employees. The response lacked empathy for customers. Nobody held the officers involved responsible for their actions