. What is Public Relations Research?

b. Mention 3 characteristics of Public Relations Research.

c. Give 4 importance of Public Relations Research.

QUESTION two

a. Explain the term measurement in research.

b. State and explain the levels of measurement in research.

c. As a researcher, justify your preference of secondary data in the conduct of your research.

d. State and explain two types each of Metric and Non-Metric scales. Support your answer with examples of each type.

QUESTION three

(a). Explain and distinguish with examples Primary data and Secondary data (4 marks)

(b)Stat two advantages and two disadvantages of both Primary data and Secondary data.

(c) State with reason whether the following data are primary or secondary

I. The Ghana Medical Association to examine the relationship between cigarette smoking and heart disease based on the data published in Ghana Medical Journal

II. The textile commissioner is preparing a report on the prospect of textile export based on the data available in the Monthly coal bulletin published monthly by the office of the Chief Inspector of Mines

III. The secretary Merchant Chamber of Commerce is using the figures published in Reserve Bank of India Bulletin (Published monthly by the reserve bank of India) as a basis of forecasting supply during the next month.

IV. A work study inspector decides about time taken to perform a particular job on an assembly line on the basis of random observation collected by him.

D. State with reasons the data collection technique to be used in the following cases.

i. A severe drought has damaged the crops in the country. You are required to find the extent of

damage for remedial measures.

ii. A road accident occurred at a distance of 20km from Madina lorry station. You have been asked to ascertain the cause of the accident and the extent of damage.