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What is publicity? List the advantages and disadvantages of publicity. What is sales promotion and what sales promotion techniques are used to reach businesses? Are

What is publicity? List the advantages and disadvantages of publicity.
What is sales promotion and what sales promotion techniques are used to reach businesses? Are any B2B sales promotion techniques employed by SXSW?
What are the critical differences between publicity and advertising?
Identify the four elements of the promotion mix?
On which of the four elements of the promotion mix does SXSW rely most?

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