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- What is relationship marketing (RM) - How can (RM) produce relationship equity? - Why do customers seek relationship based exchanges? - What has Social
- What is relationship marketing (RM)
- How can (RM) produce relationship equity?
- Why do customers seek relationship based exchanges?
- What has Social Exchange theory established?
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Sound Investing, Chapter 8 - Revenue Hoaxes
Authors: Kate Mooney
3rd Edition
007171930X, 9780071719308
