What is sales promotion?

What are the most important promotion tactics and tools used by global marketers?

List the steps in the strategic$/$consultative personal selling model.

Explain the contingency factors that must be considered when making decisions about salesforce nationality.

What are the direct marketing advantages?

Discuss the most common types of direct marketing channels.

Describe how global marketers integrate support media, sponsorships, and product placement into the overall promotion mix.