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What is scrambled merchandising? Multiple Choice selling goods and services that may be unrelated to each other and to the firm's original business advertising goods

What is scrambled merchandising?
Multiple Choice
selling goods and services that may be unrelated to each other and to the firm's original business
advertising goods and services over various channels: radio, television or print ads
obtaining goods and services to sell from various manufacturers, producers or distributors
selling goods and services over various outlets: in retail stores, over the Internet or on auction sites
displaying merchandise in stores in various locations to increase consumer spending

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