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What is strategic flexibility? Why is it thought of as a third generic business-level strategy? What are strategic options? What are real options?
- What is strategic flexibility? Why is it thought of as a third generic business-level strategy?
- What are strategic options?
- What are real options?
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Hospitality Marketing Management
Authors: Robert D Reid, David C Bojanic
4th Edition
0471476544, 9780471476542
