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What is the ad attribution problem? Explain in detail about some potential solution to the problem.
What is the ad attribution problem? Explain in detail about some potential solution to the problem.
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The ad attribution problem refers to the challenge of accurately attributing conversions or desired actions to specific marketing channels campaigns or touchpoints in a customers journey Attribution i...
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
