What is the advantage of automating your bid over using manual bidding when it comes to a successful Google Ads campaign?

The customer journey has become more complex and therefore bids should be based on general user behavior.

The appropriate bid can often be a static target that's challenging to reach.

User intent and likelihood to complete valuable actions for your business don't vary based on location, time, or device.

If you don't bid efficiently, you could miss valuable conversions.