What is the average value of a loyal customer (VLC) in a target market segment if the average purchase price is $60 per visit, the frequency of repurchase is every month, the contribution margin is 27%, and the average customer defection rate is 24%? If a continuous improvement goal is set of a 21% defection rate next year and 17% two years from now, what are the revised VLCs over their average buying life? Do not round intermediate calculations. Round your answers to the nearest dollar.

For defection rate = 24%, VLC = $

For defection rate = 21%, VLC = $

For defection rate = 17%, VLC = $