What is the average-ivalue of a loyal customer (VLC) in a target market segment if the average purchase price is $75 per visit, the frequency of repurchase is every month, the contribution margin is 24%, and the average customer defection rate is 22% ? If a continuous improvement goa is set of a 17% defection rate next year and 14% two years from now, what are the revised VLCs over their average buying life? Do not round intermediate calculations. Round your answers to the nearest dollar. For defection rate =22%,VLC=$ For defection rate =17%,VLC=$ For defection rate =14%,VLC=$