1. What is the basic customer need provided by Ben & Jerry's?
2. What is the marketing situation faced by Ben & Jerry's?
3. List Ben & Jerry's main strengths (consumer view).
4. List Ben & Jerry's main weaknesses (consumer view).
5. List Ben & Jerry's main opportunities (i.e., the opportunities in the marketplace - specifically in Japan).
6. List Ben & Jerry's main threats (i.e., the threats in the marketplace - specifically in Japan).
7. Should Ben & Jerry's commit to entering the Japanese market the following summer?
8. What are some critical factors (refer to Chapter 8 and use your own judgment for the most important ones) that Ben & Jerry's must consider if they are to enter the Japanese market?
9. If Ben & Jerry's were to enter the Japanese market the following summer, should it do so with Mr. Yamada or Seven-Eleven? Why?
10. What is the best flavor Ben & Jerry's has and why?

PLEASE I NEED A BRIEF PARAGRAPH TO THESE QUESTIONS. kindly do not reply if you cannot answer them.

THANKS A LOT