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What is the Benchmark of the THE SCOTTS MIRACLE-GRO CO Scotts (Fertilizer Manufacturer) and the industry in terms of strategy (low cost/ responsiveness). Use the
What is the Benchmark of the THE SCOTTS MIRACLE-GRO CO Scotts (Fertilizer Manufacturer) and the industry in terms of strategy (low cost/ responsiveness). Use the key drivers framework
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Strategic Brand Management Building Measuring and Managing Brand Equity
Authors: Kevin Lane Keller
4th edition
9780273779414, 132664259, 273779419, 978-0132664257
