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What is the benefit of the Scan It! data to Stop & Shop? What are some of the questions the company could answer about its

  • What is the benefit of the Scan It! data to Stop & Shop? What are some of the questions the company could answer about its customers?
  • How would you assess the level of capabilities of Stop & Shop's use of analytics? What might the company do differently with the data to gain more value?
  • What is the benefit of Scan It! for the customers? What concerns might shoppers have about their privacy? How would you advise Stop & Shop management to respond to these concerns?

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