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What is the benefit of using the Sender - - > Message - - > Receiver - - - > Sender circular model to illustrate

What is the benefit of using the Sender --> Message --> Receiver ---> Sender circular model to illustrate communication over the Sender --> Message --> Receiver model?
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It doesn't take the idea of "feed-forward" into account.
It misses the cyclical nature of communication.
It emphasizes the two-way nature of effective communication.
They both take noise, i.e., distractions, into consideration.
It lends itself to naming parts of a telephone.

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