1. What is The Coca-Cola Company's (TCCC) corporate strategy? (Describe it in terms of the three growth directions and three growth modes discussed in the video lecture and pages 194-204 in the textbook.)
2. What is your assessment of the long-term attractiveness of each of the beverage industries in TCCCs business portfolio? What is your assessment of the competitive position of TCCC in each of its different beverage businesses? (See pages 205-209 in the textbook.)
3. Based on your answers to Q1 and Q2, what actions do you recommend that TCCCs management take to improve the company and increase shareholder value? (Your recommended actions must be supported with a convincing, analysis-based argument.)