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what is the ' competitive strategy ' of Lego? And given your characterization of Lego's competitive strategy (as defined in week 2), what should be
- what is the 'competitive strategy' of Lego? And given your characterization of Lego's competitive strategy (as defined in week 2), what should be prioritized in the company's supply chain strategy?
- Would you recommend that Lego re-consider and pursue outsourcing some aspects/functions of their manufacturing operations? Or would you recommend keeping majority of the production operations in-house as they decided at the time of the case?
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