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What is the Consumer Behavior and Marketing Mix and why is it so important in strategy formulation and implementation?
What is the "Consumer Behavior and Marketing Mix" and why is it so important in strategy formulation and implementation?
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1 Understanding Customer Needs and Preferences Consumer behavior research helps marketers gain insights into the needs preferences motivations and pur...
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Research Methods For Business Students
Authors: Mark Saunders, Philip Lewis, Adrian Thornhill
8th Edition
1292208783, 978-1292208787
