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What is the cost per impression? The cost per click? The cost per order? An internet retailer spent $24,000 on online advertising and generated 1.2

image text in transcribed What is the cost per impression? The cost per click? The cost per order?

An internet retailer spent $24,000 on online advertising and generated 1.2 million impressions, which led to 20,000 clicks, with 1 in 10 clicks resulting in a purchase. The cost per impression is: Select one: Oa. $.02 Ob. $.04 OC. $.08 Od. $.10

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