What is the curriculum need (i.e., School of Business.) for the institution/organization? For example, a higher education institution might have identified a topic or skill that is lacking in a larger set of curricula or a program, a gap that has been identified via institutional assessment, and/or a need proposed by an advisory committee, the industry, the market, or the scholarly literature. Similarly, an organization might have identified a performance gap that will require training to address. Provide evidence for the proposed need or performance gap