Question
What is the customer lifetime value of a customer of LL Bean whose acquisition cost averages $100, while the yearly margin averages $150 with a
What is the customer lifetime value of a customer of LL Bean whose acquisition cost averages $100, while the yearly margin averages $150 with a retention rate of 55%? Assume the cost of capital for LL Bean to be 10% yearly.
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Cost management a strategic approach
Authors: Edward J. Blocher, David E. Stout, Gary Cokins
5th edition
978-0073526942
