What is the "data driven culture" that Maersk is trying to strengthen? What is the "data driven culture" that Maersk is trying to strengthen? Maersk is gathering data on their competitors to outperform them. The data driven culture focuses on market trends. The data driven culture emphasizes using data and analytics for better decision-making. Maersk is abandoning its enterprise system for paper-based processes. The data-driven culture only focuses on customer services, not internal operations