What is the Demand-Supply Analysis? Please see below for your reference.

The analysis may be conducted in the following manner:

1. Compare the demand and supply trends.

2. Determine the amount of demand unsatisfied, especially in the projections. If demand appears to be fairly satisfied by supply, it is useful to consider either or both of the following:

a. Whether factors affecting the market may disrupt the equilibrium so as to cause demand to grow faster than supply.

b. Whether the quantity of the product is such that it may generate additional demand or cause a shift of a portion of the existing demand in its favor.

3. Determine the share of the market by establishing the proposed production volume (determined in the technical study) as against the total market size.

FOR YOUR BASIS TO ANSWER ABOVE QUESTION

Demand

The Philippines saw the highest increase in the usage of shopping apps on Android phones, spending 53% more time in the second quarter of 2020 compared to the first quarter of the year. The total number of sessions in shopping apps reached 4.9 billion. According to the research's findings, online shopping has grown in the last year. Over half of Filipino consumers are more likely to shop from large online marketplaces (53%) and home-based businesses (61%), and nearly nine in ten have increased their online shopping activity on websites or apps. With an average monthly spend of P1,311 among Filipinos between the ages of 35 and 44, 44% made more online purchases. The study also revealed a sizable user base that began ordering home delivery, probably as a result of lockdowns or orders limiting movement in the nation during the pandemic. In the Philippines, home delivery was used by more than 9 in 10 Filipinos, and 67% of them increased their use of the service during the pandemic. Online shoppers from the Philippines are using e-commerce sites to make retail purchases. These platforms offer a wider range of products and competitive pricing. As a result, the size of the E-commerce market increased and was projected to increase fourfold between 2019 and 2025. Shopee and Lazada, two significant platforms that stood out for this industry in the Philippines, had about 73.65 million and 39.43 million monthly web visitors, respectively. iPrice declared. "Therefore, e-commerce players now have a responsibility to keep supporting this growing trend, while emerging local merchants are now presented with more opportunities," the report stated.

Location of Target Market Average Annual Family Income and Expenditure.

• Families with seven or more members in CAR had the highest estimated average annual income, which was 438 thousand pesos. Families with five members had the estimated second-highest average annual income, which was 396 thousand pesos. The average annual income for one-person households was the lowest, at around 164 thousand pesos.
• The average annual expenditure for families with seven or more members was estimated to be 289 thousand pesos, followed by families with six members at 263 thousand pesos. The average annual expenditure for one-person households was estimated to be 116 thousand pesos.
• Families with five members had the highest average annual savings, estimated at 151 thousand pesos, followed by families with seven members or more and families with three members, estimated at 149 thousand pesos and 136 thousand pesos, respectively.
• The estimated average annual savings for one-person households was 48 thousand pesos.

The Philippine Statistics Authority (PSA)2016-2017 Survey of Food Demand for Agricultural Commodities (SFD)

• Livestock and Poultry Products

Leading consumers of chicken meat were Baguio and Benguet, with annual per capita consumption of 18.36 kilograms and 13.11 kilograms, respectively. Benguet also recorded the highest consumption of beef (2.26 kilograms), pork (15.53 kilograms), and chicken eggs (117 pieces). According to barangay classification, urban inhabitants throughout the region consumed the majority of the livestock and poultry products. 18.72 kilograms of pork were consumed in cities, compared to 20.79 kilograms of chicken meat and 133 pieces of chicken eggs. In particular, Benguet had the highest consumption levels, consuming 137 pieces of chicken eggs, 19.24 kilos of chicken meat, and 21.79 kilograms of pork per capita.

• Vegetables

Chayote, eggplant, and tomatoes all have high annual per capita consumption estimates in the region, at 5.76 kilograms, 4.50 kilograms, and 4.18 kilograms, respectively. Other vegetables, beans, and seasonings were consumed in quantities ranging from 0.87 kilograms for carrots to 3.92 kilos for squash.

• Fish and Other Marine Products

Milkfish and tilapia were the most consumed fish products in the area, with an average yearly consumption per person of 6.98 kilograms and 5.70 kilograms, respectively. Other fish and marine items were consumed in quantities ranging from 2.95 kilograms for rounds cad to 0.15 kilograms for dalagang bukid. With 9.28 kg, Benguet had the highest milkfish intake. With the exception of dalagang bukid, the region's urban people consumed the majority of the referenced fish and marine goods. Particularly, consumption estimates for milkfish, tilapia, and rounded cad were 8.95 kilograms, 6.37 kilograms, and 5.26 kilograms, respectively.

Supply

1. Direct Competitors

The direct competitors of our business are online shopping application and physical market who offer the same services and products with the SMV Go-Cart shopping app.

• CCJM Online Grocery-(Mabini Street Baguio City)The main focus of the business are selling and delivering grocery goods and market goods.
• Baguio City Public Market-(Magsaysay Ave, Baguio, 2600 Benguet)It offers Dry Goods and Fresh produce, vegetables, Fruits, meat and fish Goods.
• Green Mart.ph-(812 B. Mayor street,1300 Pasay City, Philippines)Online Application which sells and deliver grocery items and fresh goods.
• Session Groceries-(108 Session Rd, Baguio,Benguet)Session Groceries delivers fresh fruits, vegetables, and other harvests from the farmers of Benguet.
• FRESH PRODUCE.PH-(Metro Manila, Philippines)delivers fresh produce goods from the local farmers straight to your doorsteps.

1. Indirect Competitors

The indirect competitors of SMV Go-Cart are the online shopping application business who also offer substitute goods to our target markets.

• Lazada-it offers products from a number of categories, including consumer electronics, household goods, toys, ashion, sports equipment and groceries.
• Shopee-it offers a one-stop online shopping experience that provides a wide selection of products, a social community for exploration, and seamless fulfillment services.
• Food Panda-Allows users to conveniently discover food around their neighborhood and directly order their favorite meals online or via mobile.
• GrabFood-it is a food delivery service that connects local businesses to people. It picks up orders from the restaurants and brings them to the customer.